"Be wary of the ideas you inherit. Old conventions and previous forms are often accepted without question and, once accepted, they set a boundary around creativity."
It all makes for very enjoyable reading, and it doesn't really matter who's wrong or right. What remains is that it is a fascinating organ, and it does direct our lives. It would therefore be most awesome to have a solid understanding of how it functions, and how we can optimise its offering.
This article by James Clear is one of the most informative I've read in a while. I hope other readers will also find it useful.